It’s official: Song Joong-ki is IAM Worldwide’s newest brand ambassador!
This marks a significant milestone as it is Song Joong-Kiโs first-ever brand partnership in the Philippines, further cementing his influence and connection with the KDrama-loving Filipino audience.
Song Joong-ki for IAM Worldwide

Photo from IAM Worldwide
Song Joong-Ki, celebrated for his exceptional acting talent and charismatic presence on and off screen, has garnered an impressive global following through his stellar performances in hit dramas such as “Descendants of the Sun,” โArthdal Chronicles,โ “Vincenzo,” and “Reborn Rich.”ย
His ability to bring characters to life with depth and authenticity has earned him numerous accolades and a loyal fan base worldwide. He is currently shooting his next drama called โMy Youth,โ which revolves aroundย a former child actor who rediscovers the challenges of present life with a long-lost love.

Photo from IAM Worldwide
As IAM Worldwide continues to expand its reach and impact, the collaboration with Song Joong-Ki signifies a harmonious blend of excellence, dedication, and shared values.ย
โIAM Worldwide is honored to have Song Joong-Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s vision and mission,โ stated President and Founder, Allen Marvin Eder.ย
โWe believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle,โ adds Vice President and Founder Aika Lorraine Uy.
Meanwhile, General Manager and Founder Joanna Maรฑego adds: โKnown for his versatility and commitment to his craft, Song Joong-Ki embodies the very essence of IAM Worldwideโs mission to inspire and empower individuals to achieve their dreams and overcome the impossible.โ
IAM Worldwide, a leader in health and wellness products, is committed to providing top-quality food supplements, delicious juice drinks, and solutions that promote overall well-being.ย With Song Joong-Ki as the latest headliner of the brand, IAM Worldwide aims to reach new heights in both local and international markets through the โIAM Song Joong-Kiโ campaign.
Song Joong-Ki also expressed his excitement about the partnership, saying, โI am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity.โ
Fans can look forward to seeing him endorse IAM Worldwideโs flagship products such as the Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and the crowd favorite Amazing Choco Barley.
Song Joong-Kiโs role as brand ambassador will highlight IAM Worldwideโs best-selling products while emphasizing the importance of sustainable health and wellness โ a message that resonates with todayโs generation.
We are so excited to see the initiatives that will unfold from this collaboration!
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