<

Sephora Unveils Its Largest Beauty Assortment in Asia at ION Orchard Singapore

Sephora, the world’s leading prestige beauty retailer, is proud to announce the grand reopening of its flagship store at ION Orchard, Singapore’s iconic shopping destination.

rsz image 2

Sephoraโ€™s newly revamped flagship store at ION Orchard (PRNewsfoto/Sephora)

Sephora ION Orchard will feature the largest prestige beauty assortment withinย Asiaย with overย 160 brands,ย more than 12,000 products, andย 18 new brandsย includingย Armani Prive, Kylie Cosmetics,ย Kosas,ย Makeup By Mario,ย Shark Beauty,ย Takami, andย Patrick Ta.

“The reopening of Sephora ION Orchard marks a defining moment as we celebrate one of the busiest stores for Sephora worldwide, attracting locals and tourists alike,” saidย Jenny Cheah, Managing Director forย Southeast Asia, Oceania &ย India. “Our tailored approach combines a wide brand variety with experiences that resonate with our diverse clientele. This milestone reinforces Singapore’s status as the site of one of our most successful stores globally and affirms our dedication to being a top destination for beauty enthusiasts.”

HOT ON SOCIAL: TRENDING BEAUTY AT SEPHORA ION ORCHARD

For the first time inย Singapore, Sephora is excited to introduce theย “Hot on Social”ย campaign at Sephora ION Orchard. This always-on campaign will spotlight a curated selection of the most buzzed-about products, refreshed frequently to reflect the latest and hottest social media trends. Jenny added,ย “Leveraging our insight into social media’s pivotal role in shaping consumer preferences, we’re unveiling not just a store but a trendsetting destination. Our commitment is clear โ€“ to offer an engaging experience where every visit is transformative and shareable, cementing Sephora ION Orchard as one of our premier retail achievements.”

The campaign also showcases Sephora Singapore’s very ownย Sephora Squad membersโ€”Melvin Tseng,ย Anda Chaudhry,ย Sharon Lim, andย Vivien Toh, sharing why these products are worth the hype. Their insights and recommendations reflect the power of social media in shaping beauty trends, while also highlighting Sephora’s commitment to bringing the most sought-after products to its customers.

NEW IMMERSIVE SERVICES AND EXPERIENCES

rsz sephora ion orchard store image 14

Photo courtesy of PRNewsfoto/Sephora

The skincare market inย Southeast Asia, particularly inย Singapore, has grown to a sizable portion of the beauty market as consumers increasingly prioritise skin health, and actively seek skincare solutions that provide visible results.

Apart from curating the widest range of skincare brands and products from ground-breaking formulas to desirable top-of-the-range international favourites, Sephora has equally enhanced its services through strategic partnerships with leading brands. This includes an exclusive 30-minute pampering session by Estรฉe Lauder – Dream Skin Reawakened, and a targeted 15-minute service with a Kiehl’s Skin Professional to address different concerns like pores, dullness and dryness.

Sephora Singapore is taking personalised beauty to the next level with the upcoming launch of an innovative foundation matching tool. This service utilises a handheld scanner, powered by AI, to precisely analyse one’s skin tone. Customers will be able to find their right shade and discover their perfect match across Sephora’s diverse array of brands and formulations.

A DESTINATION FOR BEAUTY DISCOVERY

Lutz Ackermann, Country General Manager,ย Sephora Singapore,ย said, “At Sephora ION Orchard, we’ve crafted a flagship that sets itself apart by delivering curated experiencesโ€”ranging from unique member events to premium loyalty rewards and personalised beauty services โ€”all within an environment designed to elevate the beauty journey for our customer.”

“With our largest prestige beauty assortment inย Asiaย and exclusive gifts with every purchase, Sephora ION Orchard stands out as a place where every visit feels like a personal celebration of beauty, offering something special that you won’t find anywhere else,” he added.

Sephora ION Orchard officially opened its doors last September 6, 2024, andย will operate fromย 10:00AMย andย 10:00PMย daily. It is located atย ION Orchard, 2 Orchard Turn, B2 – 09/15, Singapore 238801.

Be among the first to explore the new space, discover new brands, and enjoy an elevated shopping experience.


Do you have a story for theย WhenInManila.comย Team? Email me atย vivien.wheninmanila@gmail.comย or send us a direct message atย WhenInManila.comย Facebook Page. Join our Viber group to be updated with the latest news!