Are you looking for a hotel brand that offers top-notch hospitality and convenience? Look no further as most Radisson Hotels provide its luxurious yet Filipino hospitality: warm and accommodating.
With the recent signing of a Master Development Agreement for 14 new hotels across the Philippines with SM Hotels & Conventions Corp. (SMHCC), Radisson Hotel Group is expanding its portfolio to include a total of 20 hotels by 2028. SMHCC is one of Southeast Asia’s largest integrated property developers and manages hotel and convention properties for SM Prime Holdings, Inc. This long-term partnership between Radisson Hotel Group and SMHCC began in 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.
(L-R) Radisson Hotel Group (RHG) APAC Chief Development Officer Ramzy Fenianos, RHG Chief Executive Officer Federico González, SM Hotels and Conventions Corp. (SMHCC) President Elizabeth Sy, and SMHCC Executive Vice President Peggy Angeles, at the Master Development Agreement (MDA) signing ceremony. (Photo source: Radisson Hotels)
SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc. (SMPH), one of Southeast Asia’s largest integrated property developers. This latest agreement builds on the long-term partnership between these two forward-thinking companies, which commenced in November 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.
As part of the strategic alliance, Radisson Hotel Group and SMHCC drive the expansion of its Philippines portfolio through the Radisson Blu, Radisson, and Park Inn by Radisson brands, which will be built alongside its integrated property developments with SM Malls. This growth will be primarily fueled by the Park Inn by Radisson brand, where SMHCC has the exclusive development rights for a five-year term to expand the brand into key tier 1 to 3 markets across the nation.
Park Inn by Radisson is the group’s midscale to upper-midscale brand that offers owners a value-engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces, and well-equipped amenities that help guests Feel Good.
The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao, which recently celebrated its 10th anniversary. In the past decade, five Park Inn by Radisson Hotels has opened its doors, introducing this contemporary brand to key urban centers, including Bacolod City, Clark, Davao City, Iloilo City, and Quezon City.
Under current development is the 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands. It is scheduled to open its doors in 2027, providing diverse accommodations for travelers visiting the Central Visayas region’s largest city. The properties will be part of an integrated development adjacent to the cutting-edge SMX convention center and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter tall Seaside Tower, and a church.
Elie Younes, Executive Vice President and Global Chief Development Officer of Radisson Hotel Group, said: “At Radisson Hotel Group, we believe in long term partnerships based on trust, responsibility and accountability; this is why two-thirds of our owners have more than one hotel with us. We are grateful to extend this landmark partnership with SMHCC today, which underscores our shared vision to offer relevant products by delivering innovative brands that cater to the ever-evolving needs of travelers in the Philippines. We thank them for their continued trust.”
Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group, said: “Our partnership with SM Hotels & Conventions Corp. is a mutually beneficial relationship that has changed the hospitality landscape in the Philippines by pairing our popular accommodation with world-class business, retail and leisure facilities. This collaboration has stood the test of time and we are delighted to embark on the latest phase of our expansion, which will offer outstanding opportunities for our diverse portfolio of brands in the Philippines while creating shareholder value to our trusted partners.”
Ms. Peggy Angeles, Executive Vice President, SM Hotels & Conventions Corp., commented: “SMHCC’s long-time partnership with the Radisson Hotel Group will be further strengthened with this agreement and reflects a strong mutual intent to grow the brand in the country. We are certain that this new milestone between SMHCC and RHG will complement the vibrant tourism landscape locally and set a new benchmark in the hospitality industry. As the owner of the Park Inn by Radisson hotels in the Philippines, SMHCC looks forward to benefitting from RHG’s vast global resources, which has made it one of the most progressive hotel companies in the world.”
Alongside its ambitious growth in the Philippines, Radisson Hotel Group and SMHCC are dedicated to a sustainable future, built on a commitment to become Net Zero by 2050 through the development of certified green hotel buildings, increasing the use of renewable energy and driving sustainable hotel operations.
Both companies will jointly drive the adoption of the Hotel Sustainability Basics, the world’s new trusted standard for essential hotel sustainability, which was launched in Manila last year by the World Travel & Tourism Council, where Radisson Hotel Group was represented alongside 70 leading hotel groups, destinations, and stakeholders.
In addition to its Net Zero commitment, Radisson Hotel Group offers unique solutions to make sustainable hotel stays easy such as 100% carbon-neutral Radisson Meetings and the ability to offset the carbon footprint through Radisson Rewards. Dozens of individual properties have won green awards in recent years, and EcoVadis honored Radisson Hotel Group with the Silver award for sustainable supply chain practices across its brands.
With a prime location, state-of-the-art amenities, and unparalleled customer service, these new properties will become a top destination for business and leisure travelers. This is a testament to the brand’s commitment to providing exceptional hospitality experiences to guests around the world.
To learn more about Radisson Hotel Group in the Philippines, please visit Keep up to date by checking out their full list of hotel locations and services at www.radissonhotels.com/en-us/destination/philippines. You may also check their Facebook (https://www.facebook.com/RadissonHotels/) or Instagram (https://www.instagram.com/radissonhotels/).
