It’s been almost 15 years since Pepsi’s last rebrand; now, it’s time for a fresh style that will inspire all generations to live boldly and authentically without fear of breaking the boundaries.
On October 8, Sunday, Pepsi officially launched its fresh look to loyal fans at their Pepsi Pulse 2023 event at the MOA Concert Grounds, which was jampacked with games, great food from partner merchants, immersive activities, and electrifying music performances featuring special guests and brand ambassadors Mimiyuuuh, Ace Banzuelo, Mayonnaise, and SB19. Hosted by TikTok content creators Jaz Reyes and Tito Mikee Reyes, Pepsi Pulse 2023 truly proved what it means to be your real self and to take pride in your uniqueness.
Photo by Pepsi Philippines
Photo by Pepsi Philippines
“Our new tagline, Mas Masarap Maiba, is all about celebrating that attitude of breaking free from the conventions holding you back so you can enjoy the moment more,” said Marketing Director for PepsiCo Philippines Beverages Ray Philip Pine.
“[We Filipinos are] constantly changing, we’re constantly evolving. But at the same time, I think one of the things that makes Filipinos really an inspiration and admired is we are our most authentic selves. That’s really seen here today [at Pepsi Pulse 2023]. I don’t think we’re celebrating anything that is not already a Filipino trait or a Filipino attitude. We’re just amplifying it and encouraging more Filipino consumers to embrace it,” added Steve Romanasanta, Senior Director for Brand Marketing Asia.
Here’s everything you need to know about Pepsi’s big and bold rebrand:
1. The Logo
According to Senior Director for Brand Marketing Asia Steve Romanasanta, the time was right for a logo change, almost 15 years since the last one. This new logo takes inspiration from Pepsi’s logos in the past but with a more modern look to make it more relatable to a new generation of consumers.
The custom typeface is also fresh and in all caps to signify being loud and bold, and this time placed in the middle of the circle and on the white wave.
2. The Colors
Another distinct difference is that the blue color on the logo has been updated to a more electric hue. Pepsi incorporated the color black in its palette as well not just on the typeface but also outlining the circle logo to make it stand out.
3. The Pulse
What truly sets this new look apart is the unique blue and black “pulse” emanating from the logo, evoking a “ripple, pop and fizz” effect that symbolizes the vibrant spirit and energy that Pepsi aims to bring out in its customers. Its refreshed visual identity introduces elements that resonate with the youth, embodying the essence of the global Gen Z community. It’s a pulse that beats in sync with the rhythm of Filipino culture and the drive to stand out!
4. The Tagline
Launched together with the new logo is Pepsi’s latest tagline, “Mas Masarap Maiba.” This tagline is all about celebrating that authenticity and unapologetic self-expression, encapsulating what it means to be different, follow one’s “pulse”, and keep creating unforgettable moments that make you live loudly and free!
“This is a new era of Pepsi. We are hoping over the next several years, we will be able to inspire and encourage young Filipinos to not let anything hold them back. We are very resilient people; [Pepsi’s message is to] not let anything hold us back and really have a great time with thrilling experiences,” shared Nitin Bhandari, General Manager PepsiCo Philippines, Malaysia, and Singapore.
With this new era, we can’t wait to see what more Pepsi has in store for us in the coming months!
Follow Pepsi Philippines on social media and tag @PepsiPhilippines in your posts. Use the hashtags #PepsiPulse2023 and #MasMasarapMaiba when you share your bold and authentic moments!
Can’t wait to dive into the new Pepsi experience? You can grab your favorite beverage at leading supermarkets and online stores.
Do you have a story for the WhenInManila.com Team? Email us at story.wheninmanila@gmail.com or send us a direct message on WhenInManila.com Facebook Page. Interact with the team and join the WhenInManila.com Community at WIM Squad! Get the latest news about the Philippine Entertainment industry and join the WIM Showbiz Facebook group! We also share our stories on Viber, join us!
