Who loves buying sweet treats and saving up points to earn more perks and free stuff? Krispy Kreme Philippines is hitting two birds with one stone with the relaunch of their OG Card.
Photo: Krispy Kreme Philippines
On January 30, the popular donut chain enhanced its loyalty program with a brand new points system for OG card holders. Launched in 2019, the OG card allows customers to indulge in their favorite donuts and beverages while also gaining points that can be exchanged for more delicious treats.
Here’s how the newly relaunched OG card works:
- For every P50 spent in-store, members earn 1 point on their OG®️ Card.
- Members can monitor their earned points through the OG®️ Card app, available in Google PlayStore and iOS App Store.
- Members can redeem their points in Krispy Kreme stores:
- 10 points = 1 pc. Original Glazed®️ doughnut
- 30 points = 1 12 oz. beverage of choice (hot or iced, except limited-time-only products)
- 50 points = 1 Dozen Original Glazed®️ Doughnuts
- 80 points = 1 Mixed Dozen Doughnuts (any assortment except limited-time-only products)
- 100 points = 1 Dozen Assorted Doughnuts (any assortment except limited-time-only products)
- 130 points = 1 Krispy Kreme Merchandise (choice of: Color-changing tumbler OG®️ shirt, Bowtie tote bag, Personality tote bag, OG®️ phone grip)
- 150 points = 1 Krispy Kreme Doughnut Tower (sintra board type) with 2 Dozens Original Glazed® Doughnuts (Inclusions: 1 set of 3-tier Doughnut Cake Tower (Board type), 6 pcs. Gold Candles, 1 pc. Assembly Guide, 5 pcs. Krispy Kreme Paper Hat)
- Points earned will be honored in all transactions except for customized and bulk orders.
- Points are valid for 1 calendar year.
The new enhancement also offers a wider and more exciting variety of benefits while still retaining the current perks, such as:
- Free box of 6 Original Glazed upon registration
- Free Box of 6 Original Glazed doughnuts for every Dozen Original Glazed® doughnut purchase
- Free Box of 6 Original Glazed doughnuts for every Mixed Dozen purchase every Monday-Thursday
- Free upsize on any coffee every Monday to Thursday
- Free box of 3 Original Glazed on birthday month
- Free dozen Original Glazed for doughnut tower purchase on birthday month
- Free box of 6 Original Glazed upon renewal
“We are thrilled to introduce this new addition to our loyal customers,” Ysabel Cruz, Senior Marketing Manager of Krispy Kreme Philippines, said in a statement. “The OG Card has always been a source of happiness for our OGs. I would even stretch to say that it’s become a fan favorite since we launched it 5 years ago! By letting our members earn points, we’re making it even more rewarding for them to enjoy their favorite treats. It is also our way of thanking our loyal members for their continued support after all these years. It’s all about creating sweet and happy moments together with our OG Card members!”
Photo: Krispy Kreme Philippines
For the existing OG card holders, they will automatically get the benefits with the newly-improved card: “They can renew it. They can also download the app, so I think it’s also something that we want to push people towards: Download the app so if they don’t want to bring a physical card, they can just show the QR also.”
For only P235, the OG card is now available in Krispy Kreme stores nationwide. Additionally, customers can order the card through the following channels: by ordering online at now.krispykreme.com.ph, dialing their Metro Manila hotline at 888-79000, or ordering via GrabFood, FoodPanda, Pick.A.Roo, OrderMo, and Groover.
