Apple has officially unveiled its latest flagship models, the iPhone 16 Pro and Pro Max! A lot of you, especially iPhone users, have been probably waiting for this.
Powered by the groundbreaking A18 pro chip, the latest models promise faster performance, smarter AI capabilities, and better efficiency. According to Apple, the A18 pro chip comes with second-generation 3-nanometer transistors and a new 16-core neural engine that powers Apple Intelligence, designed specifically for generative artificial intelligence workloads. It is expected to increase total system memory bandwidth by 17% and is faster and more efficient than A18.
Photo: Apple
The A18 Pro chip powers new camera features, including a 48-megapixel “fusion camera” with twice the data reading speed and a 48-megapixel ultrawide camera for more detailed wide-angle shots. Meanwhile, the 5x telephoto camera offers improved zoom capabilities. Apple has also introduced 4K video capture at 120 frames per second, describing it as the iPhone camera’s “highest resolution and frame rate yet.”
Equipped with four “studio-quality” microphones, the iPhone 16 Pro and Pro Max offer enhanced audio recording capabilities, including spatial audio capture. The new update to Voice Memos, which is set to release “later this year,” will allow people to layer other tracks atop previously recorded voice memos.
Photo: Apple
Apple stated that the A18 Pro chip will deliver “a huge leap in battery life” on the iPhone 16 Pro and Pro Max with the “optimized internal design.” Users can enjoy up to 33 hours of video playback for the iPhone 16 Pro Max, and up to 27 hours of video playback on the iPhone 16 Pro.
Apple’s latest iPhone models showcase a significant leap in AI capabilities, boasting Apple Intelligence features, some of which will be available in beta starting in October. They’re available in four colors: Black Titanium, Natural Titanium, White Titanium, and Desert Titanium.
Here are the prices of the iPhone 16 Pro and Pro Max:
iPhone 16 Pro (6.3-inch display)
- 128GB – P69,990
- 256GB – P76,990
- 512GB – P88,990
- 1TB – P100,990
iPhone 16 Pro Max (6.9-inch display)
- 256GB – P84,990
- 512GB – P96,990
- 1TB – P108,990
Aside from the iPhone 16 Pro and Pro Max, Apple also released the iPhone 16, iPhone 16 Plus, AirPods 4, and Apple Watch 10.
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