Highly regarded coffee brand TOMORO COFFEE has officially entered the Philippines, marking a significant step in its Southeast Asian expansion. Following the successful launch of several stores in April, TOMORO COFFEE celebrated the grand opening of its first flagship store in Manila on June 13, 2024. Strategically located at 908 Nicanor Reyes St., Sampaloc, Manila, directly across from Far Eastern University, the flagship store caters to the growing demand for premium coffee experiences at accessible prices.
As one of Indonesia’s leading coffee chains, TOMORO COFFEE is dedicated to bringing its unique blend of specialty coffee expertise to the Philippine market. With an investment exceeding USD 10 million, the brand aims to become a key player in the local coffee scene. Established in 2022, TOMORO COFFEE has achieved remarkable growth, boasting over 450 stores across Indonesia. Following successful expansion into Shanghai, China, and Singapore, the Philippines represents the next exciting chapter for the brand. TOMORO COFFEE has ambitious plans to open at least 100 stores in the Philippines by the end of 2024.
TOMORO COFFEE distinguishes itself by offering exceptional value for money. Coffee lovers can indulge in high-quality beverages starting at just 70 pesos, making it an attractive option for a budget-conscious clientele. The enthusiastic response at the flagship store opening exemplifies the brand’s appeal. Coffee aficionados, particularly students from the nearby university belt, eagerly lined up to experience TOMORO COFFEE’s offerings.
TOMORO COFFEE’s core vision is to democratize access to high-quality, affordable coffee. The brand’s name, “TOMORO,” translates to “tomorrow,” symbolizing a commitment to continuous improvement and a yearning for a future filled with exceptional coffee experiences. The founder’s dedication to this vision stems from a journey across 30 countries in search of the finest coffee beans and immersing himself in diverse coffee cultures. This passion now translates into a promise to share this love for coffee with coffee enthusiasts worldwide.
The recently opened 3-story flagship store features a dedicated training laboratory on the third floor. This state-of-the-art facility underscores TOMORO COFFEE’s commitment to maintaining consistent quality in both products and services across all locations. Recognizing the potential for growth in the Philippines, the brand is actively seeking passionate franchisees and business partners to contribute to the planned expansion of 100 new coffee shops in 2024.
TOMORO COFFEE provides a comprehensive support system to empower its franchisees. This includes ongoing employee training programs, support for new store opening activities, operational guidance for online delivery platforms, data analysis to optimize performance, quality control inspections, marketing and advertising support, assistance with store design and construction, site selection guidance, and dedicated operations managers to ensure consistent quality across all branches.
Early-bird franchisees can avail of an exceptional introductory package. The package includes a significant value of Php 250,000 worth of raw materials, marketing support, and waived system fees. Additionally, the franchise fee for the first three years, valued at Php 280,000, will be waived. This offer is valid only until July 31st. Following this period, a low monthly royalty fee of 5% ensures continued partnership benefits while offering significant earning potential. Furthermore, existing business owners can leverage their current locations to open TOMORO COFFEE franchises, facilitating a swift expansion strategy.
TOMORO COFFEE invites passionate individuals to join its growing family and establish themselves within the thriving Philippine coffee market. With its commitment to quality, affordability, and a comprehensive support system, TOMORO COFFEE offers a compelling opportunity for entrepreneurs seeking to join the brand’s exciting journey.
