Looking for pieces to elevate your OOTD? In the Moment’s stylish beachwear and everyday essentials are here to help you out! The clothing and apparel brand was founded by teenagers Noelle Soong, Gabbie Soong, and Helena Alunan. They create clothing specifically designed for teens by teens.
Their goal is to provide clothing options that cater to the needs and preferences of teenagers, especially those who enjoy beach trips and the warm weather. In the Moment believes in living and enjoying each moment, and our brand reflects this philosophy.
Photo: In the Moment
The idea for In the Moment was born out of frustration with the limited clothing options made specifically for teens in the Philippines. They often found themselves shopping abroad to find clothing, and they realized that there was a significant gap in the local market. With their love for the beach and the tropical climate of the Philippines, they decided to create a brand that caters to these needs.
Through our journey, they discovered that In the Moment is more than just a clothing brand. Rather than merely selling products, they sell a lifestyle. When you purchase from In the Moment, you’re not just buying clothing; you’re becoming part of our story and embracing a lifestyle centered around enjoying moments with friends at the beach. Our brand is about being present, cherishing each moment, and living life to the fullest.
Photo: In the Moment
In the Moment was launched on June 6, 2023, with a first collection of six items. Since then, the brand has experienced significant growth. They have participated in notable events such as the Rockwell Soiree and recently celebrated their one-year anniversary with a summer party featuring other local brands and a runway show. This event attracted over 300 attendees, marking a successful milestone in their journey.
Photo: In the Moment
The collections are designed to be perfect for beach trips and everyday wear. Each piece is made to ensure comfort and style and add a pop of color to your wardrobe, making it ideal for young, active individuals who want to look good while living in the moment.
Visit our website at inthemomentapparel.myshopify.com to explore the collections and learn more about the brand. Follow them on Instagram and TikTok @inthemoment.apparel for the latest updates.
