HOKAยฎ, a division of Deckers Brands (NYSE: DECK), launches the latest evolution of itsย FLY HUMAN FLYย globally integrated marketing campaign with anย anthem filmย entitledย โBirdโs Eye.โย Bringing the brandโs origin story to life, the film celebrates joyful performance while inspiring movers everywhere to take flight with the belief thatย โWe Are All Born To Fly.โ
To bring the new brand anthem film to life, HOKA partnered with its creative agency of record,ย Anomaly,ย further building on the โMurmurationโ campaign released in June of last year (2023). Theย new brand campaign, โBirdโs Eye,โย taps into theย brandโs origin storyย of being found in the French Alps. With captivating aerial POV shots, the film follows a bird that joins all kinds of movers โ road runners, trail runners, and casual joggersโ in epic flight from the top of the mountain as they descend onto the roads. This story of joyful flight is aย testament to the power of community and movementย โ we fly higher, run faster, and go further โ together. Through this exploration, the audience comes to discover that these runners feel the same excitement and freedom as flying, reiterating a powerful HOKA-led truth: We Are All Born To Fly.
Through each seasonal FLY HUMAN FLY campaign, such as โBirdโs Eye,โ HOKA aims to reinforce its authenticity as aย modern performance brand, creating an emotional touchpoint with its close-knit community. FLY HUMAN FLY will continue to serve asย an invitation for all movers to find their way to the starting line and experience the joy of movement.
The full suite of campaign assets is now available, and has been amplified globally across owned media, out-of-home, CTV, digital, and paid social โ running on Meta, Snapchat, and TikTok. The campaign video and all assets will continue to be supported with evergreen assets throughout the F24 season.
@hoka We are all born to fly. ๐๏ธ As a #community, we fly higher, run faster, and go further โ together. ๐ We invite everyone to join us in our pursuit of joyful flight no matter where or how you move. From the mountains to the roads, together we say FLY HUMAN FLY! #HOKA #FlyHumanFly โฌ original sound – HOKA
The F24 HOKA FLY HUMAN FLY campaign has launched globally acrossย HOKA.com, as well as HOKA-affiliated social media platforms.
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