Will you join the cause to help save endangered animals in the country from extinction? This holiday season, gift giving becomes more meaningful as the Department of Environment and Natural Resources (DENR), in partnership with SM Supermalls, BDO Unibank, Kultura, the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville Foundation, and the Zoological Society of London–Philippines, makes it possible for the public to support the preservation of endangered species in the country through its Save from Extinction fundraising campaign, which aims to drive financial support for six animals that are on the brink of extinction.
Support conservation efforts for the Dugong, Pawikan, Philippine Eagle, Cockataoo, Tamaraw, and Philippine Pangolin by purchasing merchandise from Kultura’s special Save From Extinction collection.
The public can purchase t-shirts and tote bags from SM Retail brand Kultura featuring the Philippine Eagle, Pawikan, Tamaraw, Cockatoo, Dugong, and the Philippine Pangolin—six majestic creatures that are at critical risk of disappearing from our world.
What makes these t-shirts and tote bags such thoughtful gifts this Christmas is that they are not only stylish and unique, but they also carry a powerful message. Each item features beautiful designs of the six endangered species, serving as a reminder of the urgent need to protect our natural heritage. By purchasing one (or more), you are contributing to a greater cause that impacts the environment, wildlife, and future generations.
Visit the Save From Extinction kiosks at SM Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and SM Makati until December 31, 2024.
The public can also support the campaign through donation boxes in the Save From Extinction kiosks or donate through BDO ATMs, online banking, and over-the-counter in BDO branches nationwide.
Funds raised through the campaign will directly support conservation efforts led by the World Wide Fund for Nature Philippines, Philippine Eagle Foundation, Zoological Society of London, D’Aboville Foundation, and Katala Foundation—DENR’s trusted non-government organization (NGO) partners, ensuring that these animals are given the best chance to survive.
This Christmas, give gifts that truly make a difference. By choosing Save from Extinction merchandise, you are not only raising awareness and inspiring hope for a brighter future for six endangered species but also showing your love and care for both the gift recipient and the planet.
(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, BDO 1st Vice President and Head of Strategic Marketing Ivan Pua, Forest Foundation Philippines Executive Director Jose Andres Canivel, World Wide Fund for Nature – Philippines Head of Resource Generation Cloda Urquico, Zoological Society of London – Philippines Country Director Edwina Garchitorena, DENR Secretary Maria Antonia “Toni” Yulo Loyzaga, SM Supermalls Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, D’Aboville Foundation President Hubert D’Aboville, D’Aboville Foundation Program Director Emmanuel Schutz, Philippine Eagle Foundation Conservation Education and Development Manager Khizia Madrona, and SM Supermalls Vice President for Corporate Marketing Grace Magno.
Visit the Save from Extinction special Kultura kiosks at SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, and SM Makati until the end of December and give gifts that give back. After December, Save From Extinction merchandise will remain available at select Kultura branches.
For more information about the campaign, visit www.smsupermalls.com/save-from-extinction.
