What’s the hype around Labubu, Sonny Angels, Smiski, and all those toy collectibles we have been seeing recently? And what about anik-anik? Lately, we have seen a lot of Filipino celebrities and personalities have been sharing their love of collecting—or having fun unboxing blind boxes for the first time!
Photo: Kathryn Bernardo, Marian Rivera
If you’ve missed out on what has been trending recently, we will break it down for you: Labubu is an adorable and furry elf-like character created by Hong Kong-born artist Kasing Lung; Sonny Angels are a line of small cherub-like figurines created by Japanese toy manufacturer Toru Soeya; and Smiski are small glow-in-the-dark figurines also from Japan.
Meanwhile, anik-anik is a general Filipino term for personal or sentimental items you keep, regardless of appearance, purpose, or functionality. A keychain you got from a friend or a collectible bought at a random store can both be classified as anik-anik.
Below is a list of Philippine celebrities and personalities who have shared their toy and anik-anik collections online:
Kathryn Bernardo
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Finally! The Box Office Queen has joined the Labubu craze! Kathryn Bernardo recently shared a series of photos of her new “friend” on Instagram.
Marian Rivera
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Marian Rivera has it all—from small Labubu pendants to large figures—and she actively posts about her collection to her fans on Instagram!
Anne Curtis
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Anne Curtis is a Sanrio girl through and through! The Filipina actress shared an unboxing video on Instagram where she happily opened the Mega Space Molly x Sanrio collection.
Bretman Rock
@notbretmanrockMe unboxing the entire dog series……. Likeeee♬ original sound – Da One N Only
Bretman Rock is no stranger to the collecting game! The Filipino-American influencer has consistently posted multiple unboxing videos on TikTok featuring Sonny Angels, Smiski, and other Pop Mart products. Beyond the unboxing, his reactions are always something to look forward to!
Heart Evangelista
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The global fashion icon never misses! Heart Evangelista shared her Labubu collection on Instagram.
Vice Ganda
Of course, Vice Ganda is on the list! The comedian and host posted a YouTube vlog where she unboxed multiple Labubu blind boxes. Her unboxing vlog garnered a million views.
Jinkee Pacquiao
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Jinkee Pacquiao is fully embracing the Labubu craze, sharing multiple photos and glimpses of her prized collection on Instagram.
Ruffa Gutierrez
@iloveruffag Forget the minimalist trend! Everyone is going Labubu crazy, even my Mom! 🤩Diyan siya busy, ‘Day!🤣 #Labubu #foryou ♬ original sound – Ruffa Gutierrez
Ruffa Gutierrez is embracing her inner child as she shares numerous posts of her Labubu and other Pop Mart products! The Filipina actress also posted a viral TikTok video of her parents, Eddie Gutierrez and Annabelle Rama, unboxing some of these trending collectibles.
Julia Barretto
@antheabueno @Julia Barretto’s cutest reaction to her first #labubu ♬ original sound – POP MART
Julia Barretto went viral on TikTok when she made viewers smile with her cutest reaction when she unboxed her first-ever Labubu bag charm.
Janine Gutierrez
@antheabueno Gifted @janine gutierrez her own #labubumacaron 🤣@jayaquino_ @MJ Benitez ♬ original sound – Anthea Bueno
Janine Gutierrez also belongs on the list as she unboxed her Labubu bag charm, labeling it as her “anak.”
Alexa Ilacad
@alexailacad_ Unboxing my first Labubu purchase! I’ve been eyeying for the ‘HEHE’ Labubu but I got something even better!!! OMG!!! EDIT: I genuinely did not know na si DuoDuo ang lalabas sa box. Ni hindi nga agad nag sink-in saakin na secret nga pala kapag brown!! Basta ang inorder ko lang naman sa shop ay ‘V2 Have A Seat’ hehe. Di ko keri sadyain bumili ng secret mismo kasi 6-10k pesos daw yun huhu but anyway, feeling ko lucky day ko nito kasi nakuha ko din ung Smiski na gusto ko. 😊 I hope everyone’s enjoying their toys & charms! 🤍 #labubu #fyp ♬ YouTube, relax, talk, live streaming(961396) – TAKACHAN
Alexa Ilacad also did her own unboxing video of her first-ever Labubu purchase on TikTok, garnering 2.3 million views on the platform.
SB19 Stell
@stellajero16 INOSOUL 💙 #popmart ♬ Relaxed (Sped Up) – MC Mablo Dos Paredões
Who doesn’t love watching unboxing videos? Stell from the powerhouse boy group SB19 has recorded himself unboxing blind boxes from Pop Mart and Mofusand on TikTok—and his reactions are adorable!
BINI Maloi
@bini_maloi will always and forever be an anik-anik girlie ✨ #fyp #bini #biniph ♬ original sound – .°•☆Bailey☆•°.
She’s just like the rest of us! Aside from her Y2K fits and her iconic red Bayonetta glasses, Maloi Ricalde from the nation’s girl group BINI has claimed herself a true “anik-anik girlie,” showcasing her unique, trendy, and cute collectibles anytime and anywhere she goes.
Maki
@clfrnia_maki anniek anniek by w2e ༘˚⋆𐙚｡⋆𖦹.✧˚ #fit #maki ♬ annie. – wave to earth
We’re wrapping up the list with Maki, who seamlessly incorporates anik-anik and cute keychains into his outfits—and he looks great doing it! Whether performing on stage or out and about, the rising singer-songwriter makes his look fashionably unique by adorning himself with these little touches.
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