Ever since I was a child, the moment I’d step into Rustan’s during the holiday season, it felt like I was transported to a magical world. The twinkling lights, festive music, and beautifully dressed windows always made Christmas come alive. It wasn’t just about shopping—it was an experience. Wandering through the aisles with my family, hunting for the perfect gifts, or just admiring the decorations—it became a holiday tradition, a feeling of joy I’ve carried with me to this day.
As the years passed, that same excitement still lingers every time I walk through Rustan’s doors during Christmas. The magic never fades. Rustan’s has a way of capturing the true essence of the holiday season, making every corner sparkle with festive cheer. It’s not just a place to shop—it’s where holiday memories are made.
This year, Rustan’s invites everyone to rediscover that magic as it ushers in the most wonderful time of the year. From October 18 onwards, Rustan’s transforms into a festive wonderland, where world-class brands and exclusive offers come together to create an immersive holiday experience. From the iconic Christmas window display to in-store activities, Rustan’s promises to bring joy, warmth, and holiday magic to every visit.
The Magic of Rustan’s Christmas Window Display
One of Rustan’s most beloved traditions, the unveiling of its Christmas-themed window display, has been a holiday hallmark since the 1980s. This year’s whimsical display takes us on Santa’s journey—from his workshop preparations to delivering gifts to children. Santa isn’t riding his traditional sleigh this time; instead, he’s driving a charming vintage car packed with presents, while Mrs. Claus zips through town on a Vespa. The playful scene, complete with reindeer and bears driving a Volkswagen van filled with gifts, captures the modern magic of Christmas, bringing joy to everyone who passes by.
A Festive In-Store Experience Like No Other
Inside Rustan’s, the holiday spirit truly comes to life. Lavish decorations in deep crimson hues fill every corner, inviting customers to experience the magic. On the grand launch day, October 18, Rustan’s Makati will host an immersive theater experience, guiding guests through its beautifully decorated floors. Led by Santa’s elves and a head elf, guests—including notable personalities such as DOT Secretary Christina Garcia Frasco and Lizzie Zobel—will explore Rustan’s while being serenaded by choirs and orchestras, culminating in a heartwarming performance by musical theater star Arman Ferrer.
Each floor will offer unique experiences. On the first floor, Santa’s Chocolate Corner and the Rustan’s Floret await visitors, while the second floor showcases occasion wear and festive bubbly. Families on the third floor can meet Santa and enjoy fun games, while the fourth floor offers decor inspiration and food tastings. The celebration continues on the fifth floor with a Candy Shop, Gingerbread House, and personalized gift services, creating an unforgettable journey for all.
Exclusive Offers for the Season
What’s a holiday celebration without some festive shopping? Rustan’s offers enticing promotions from October 5 to December 31, with special deals on beauty, fashion, home decor, and more. Enjoy discounts of up to 60% on select items, and find perfect gifts for everyone on your list. With brands like K-Palette, Swarovski, TUMI, and Montblanc, there’s something for every style and taste. Plus, Rustan’s gift concierge adds a personal touch to every purchase, ensuring your presents are as special as the thought behind them.
A Tradition of Giving Back
This year, Rustan’s continues its tradition of spreading joy through its annual Rustan’s Christmas Bear collectible. Shoppers who spend a minimum of P20,000 from November 1 to 30 will receive this heartwarming bear, with a portion of proceeds benefiting the Servants of Charity. It’s a beautiful way to give back while embracing the holiday spirit.
At Rustan’s, the magic of Christmas is more than just decorations and gifts—it’s about creating memories, embracing traditions, and sharing the joy of the season with loved ones. So, whether you’re a longtime visitor or discovering Rustan’s for the first time, step inside and experience the wonder of Christmas all over again.
