The #1 local makeup brand, Ever Bilena, broke headlines and shocked the Filipino K-Pop community when it revealed Park Chanyeol of EXO as its first-ever international and male brand ambassador last August!
As soon as the announcement was made, the hashtag #ChanyeolForEverBilena trended all over X (formerly Twitter)! Fans of Chanyeol tweeted about their Ever Bilena purchases and actively promoted their K-idol’s newest makeup picks!
Particularly, the Ever Bilena Serum Tinted Lip Balm stood out among the items Chanyeol endorsed.
‘Yeolmaes’, a moniker Chanyeol’s supporters lovingly call themselves, were in for an even greater treat when Ever Bilena officially revealed that it was, in fact, bringing Chanyeol back to Manila, this time for his own exclusive, solo fan meet!
As a member of EXO, Chanyeol was able to garner clamor from ‘EXO-Ls’, too, a name that dedicated EXOlovers go by!
Photo: Ever Bilena
It’s no wonder that as soon as the selling dates were posted, Yeolmaes and EXO-Ls were quick to promote and subsequently sold out the whole event by the end of the selling duration! VIP seats sold out in a record-breaking 15 seconds in Shopee and in just 1 hour in all SM Beauty Department Stores where the Ever Bilena fun meet kits were made available!
So what’s all the hype about the Ever Bilena x Chanyeol Fun Meet? Audiences who went early got a chance to join in the fun and enjoy the booths organized by Ever Bilena and Chanyeol’s fans clubs that got all the Yeolmaes fangirling their hearts out! Ever Bilena teased a heart fluttering song number from the “Cherry Prince” himself, plus other proudly Filipino games and activities to celebrate Chanyeol’s new local makeup endorsement and embrace his #PinoyEra.
Fret not though, as the fun meet is just the beginning of amazing giveaways, fan merch, and community engagements that Ever Bilena has planned for Yeolmaes and Exo-Ls!
To stay up to date about Ever Bilena x Chanyeol, follow the brand’s social media handles at @everbilenaofficial on Facebook, Instagram, and TikTok, and @everbilenaph on X (formerly Twitter). #ChanyeolForEverBilena #EverBilena #ForEveryBeauty
You can shop Ever Bilena products online (Shopee, TikTok, Lazada) and in all leading department stores, supermarkets, and drug stores nationwide!
