Interesting Facts about BYS Philippines
BYS is a fun, fashionable and exciting brand that is making an impact in the global market by introducing a constant stream of innovative products. In the past 12 months, BYS focused on face products such as foundation primers, a new matte foundation, crème foundation (which is a bestseller in the Philippines), and the new HD (high definition) powders.
One of the biggest strengths of the brand is its ability to develop new products and take them to market at an affordable price. We regularly visit the US and Europe to scout for new trends. We also keep in close touch with our network of worldwide distributors so we can tailor specific products for specific markets.
We’ve realized that speed to market is essential. Our overseas buying team works very closely with the factories in coming out with products and getting them to BYS stores quickly. We want to further reduce this lead time so we recently re-organized our company based in Melbourne.
Before embarking on the cosmetics industry, we had many years of experience in fashion accessories, which constantly change through the fashion seasons. In that industry, we succeeded in developing the most fashionable offer possible at a more affordable price.
We adopted the same philosophy when we ventured into the cosmetic industry. BYS has proven that it is possible to produce innovative cosmetics without exorbitant price tags. Our affordable leading edge products have created a loyal base of followers and brand devotees. We hope to continue increasing our market share by remaining true to this vision.
BYS is now in over 30 countries – with the whole of Europe under contract. Australia remains our biggest market but we have effectively penetrated Asia with Thailand and the Philippines leading the way. Both these markets have taken over Japan. In Europe, France and Switzerland are proving to be good growth markets. We recently made our first deliveries to Germany.
We appeal to women in the 15 to 40 year old segment. We have over 1,000 products within the BYS range. For the eyes alone, we have over 100 products in 12 categories. We have regular black and brown pencils and also neon ones. We are also big on nails with over 400 shades and still counting. At the same time, we have a mineral makeup line that has no dyes and preservatives.
BYS satisfies every type of woman with items that don’t just follow current trends but also help create them.
– Ed Aitken
There was a little makeover session with the BYS models at the event, as well, where they demonstrated how to do the no-makeup makeup look for both morena and fair skin .
BYS works closely with emerging fashion trends to come up with new products and variants. New and advanced items are regularly introduced to keep the brand fresh, vibrant, current. Best of all, these new products are purposively retailed at only at a fraction of the cost of better-known brands.
Among the new products recently rolled out to BYS’ 120 outlets throughout the Philippines in SM and Watson’s stores were their foundation primers and other variants.
What I love about their foundation is that it gives you the ample coverage you need without the heaviness. The moisturizing components also helps beat the dryness, which is my main problem. Some foundation I’ve used tends to give me tiny blotches around certain areas that are usually dry. This happens when I usually go out under the scorching heat. With BYS, it just gives you a dewy and natural look.
Primer preps the skin for makeup. By providing extra moisture and protection, it allows makeup to glide on easily to the skin and also makes blending a cinch. It comes in variants that tackle skin concerns: Hydrating for dry skin, Brightening that works against dull skin, Color Correction to even out skin tone, and the Luminizing primer that gives a natural glow.
They also have a wide range of nail polish with nice vibrant colors. I have tried them and I love how it dries really fast, plus it’s not too thick and gloopy and sweeps perfectly on my nails without exerting too much effort.
But what is selling like hotcakes right now s the Lip Tar, another cosmetic innovation now taking the market by storm. It can be used sparingly as a tint or full-on to provide maximum coverage. Although it has a matte finish, it never cracks. It looks best on a bare face so the attention gets focused on the lips. It is a hot trend this Spring 2014.
BYS’ focus is to have affordable cosmetics without suffering quality. The good thing about this brand is you wouldn’t see any fake versions. Unlike other brands where you can’t even tell what’s authentic and what’s fake. BYS is now currently available in 120 SM and Watson’s outlets in Metro Manila and in all key cities of the country. It’s easy to find and affordable.
