BTS POP-UP: MAP OF THE SOUL has finally reached the Philippines and is now open at SM Megamall!
HYBE IP (formerly Big Hit IP), an independent corporation that leads HYBE’s IP business, previously operated a new form of experiential space complex under the name ‘BTS POP-UP: HOUSE OF BTS’ in October 2019. This time, it draws concepts from BTS’ fourth studio album MAP OF THE SOUL: 7, which was released in February 2020.
The 190-sqm pop up store will showcase over 400 products ranging from various categories, from apparel to stationery and household items.
With MAP OF THE SOUL:7 as its central theme, the products feature songs from the album such as ‘Black Swan’ and ‘ON’. New products are scheduled to be released every two weeks for patrons to anticipate. The pop-up store will also feature photo zones for fans and customers to enjoy the full BTS: MAP OF THE SOUL experience.
BTS POP-UP: MAP OF THE SOUL kicked off in Seoul in October followed by Singapore and recently, Thailand. It is slated to launch in Malaysia and Taiwan in the coming months. The Philippines showcase will only be available in one location and will run for a limited time.
Advance registration is required through the online booking platform Morningkall and admission guidelines such as physical distancing and crowd control will be enforced to ensure the safety of its patrons.
BTS POP-UP: MAP OF THE SOUL Showcase in Metro Manila
Instagram / Twitter: @morningkall
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