BTS’ ‘Life Goes On’ which recently topped the Billboard ‘Hot 100’, hit a milestone on TikTok, setting a record of 930 M hashtag views in just 15 days.
Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the world to interpret and positively express how ‘Life Goes On’ in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign.
BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V do maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures and JungKook practices calligraphy. In response, the group’s fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.
A special ‘Life Goes On (ARMY version)’ music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.
