AIA Philippines, formerly Philam Life and one of the country’s largest life insurance companies, has partnered with Corazon S. Atayde Memorial Foundation (CSAFM) to bring the AIA Healthiest Schools program to underserved elementary and secondary public schools. This program, which AIA is bringing to the Philippines after successful launches in other countries such as Hong Kong, Malaysia, Indonesia, and Australia, aims to empower students aged five to sixteen and their teachers to adopt healthier living habits.
AIA Healthiest Schools offers free curriculum-linked teaching resources to schools, with the goal of educating students about healthy habits and assisting schools and communities in creating a healthier and happier environment. It is structured around four key pillars: healthy eating; active lifestyle; mental well-being; and health and sustainability.
AIA Philippines’ Chief Marketing Officer Melissa Henson (second from left) and Corazon S. Atayde Memorial Foundation (CSAFM) Executive Director Margarita Atayde (second from right) sign a partnership agreement for the AIA Healthiest Schools program. Witnesses to the MOA signing are AIA Philippines’ Associate Director for Brand Experience and ESG Bernadette Chincuanco (first from left) and CSAFM Program Manager Rylene Ngeta-a (first from right).
In its first year, AIA Philippines will introduce AIA Healthiest Schools in three public elementary schools and three public high schools. The program extends beyond the classroom, encouraging participating schools to develop and implement impactful health projects within their communities. These projects will be showcased in a regional competition in July 2025, where schools will have the opportunity to compete with schools from other countries where AIA is present.
“We believe that taking a proactive role in building healthy habits among the youth is one of the best ways we can to bring to life our Purpose of helping people live Healthier, Longer Better Lives,” said Melissa Henson, AIA Philippines Chief Marketing Officer. “By collaborating with CSAMF and public schools nationwide, we are not only empowering students to adopt healthier habits, but also creating opportunities for communities to develop a lasting appreciation for well-being.”
AIA Healthiest Schools is the first of its kind health literacy program, combining education and rewarding good behavior which will revolutionize health-related programs and sustainability in schools. From left to right: AIA Philippines’ Associate Director for Brand Experience and ESG Bernadette Chincuanco, AIA Philippines’ Chief Marketing Officer Melissa Henson, Corazon S. Atayde Memorial Foundation (CSAFM) Executive Director Margarita Atayde and CSAFM Program Manager Rylene Ngeta-a.
CSAFM is a non-profit organization that seeks to provide reliable, responsible, and trustworthy avenues of generosity by developing and implementing programs focused on education. It has reached 54,043 learners across the country and worked with almost 1,000 community coordinators and volunteers.
AIA Healthiest Schools directly aligns with AIA’s ambitious One Billion Goal, which aims to engage, inspire, and empower one billion people worldwide to live healthier, longer, better lives. Through this program, AIA Philippines is taking a significant step towards creating a healthier and more vibrant future for young Filipinos.
Visit https://www.aia.com.ph/en/index.html for more information about AIA Philippines, or the AIA Philippines Facebook page https://www.facebook.com/AIAPhilippines/. You can also email their customerservice.ph@aia.com or call (02) 8528-2000 to know more.
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