Excitement is at an all-time high in the local action and combat sports community as the globally renowned lifestyle brand RVCA has officially arrived in the Philippines.
Photo by Allen Pangan
RVCA, pronounced as rew-ka, rose to notoriety by fusing together art, skate, surf, jiu-jitsu, and mixed martial arts subcultures with unrivaled ease. The brand has since then etched a distinct identity that earned them loyalists across the world.
The brand’s philosophy of “balance in opposites” puts priority in how people should not be boxed in. Founded in the US, it transcends boundaries and embraces the coexistence of opposite forces. This idea is expressed in the brand’s logo with the letters V and A forming a chevron symbol. To fully realize their vision, the brand has steadily collaborated and made waves across the
subcultures.
Photo by Allen Pangan
“By working with this creative and athletic community, RVCA is able to create unique designs that resonate on a deeper level,” explains RVCA Philippines marketing supervisor Marron Villapando. He adds that this approach ensures that RVCA products are not only functionally stylish but are also a “representation of the culture and values of the people who wear them.”
Photo by Allen Pangan
As proof of the close-knit community that RVCA has built, present during the event were action sports enthusiasts, art and fashion lovers, and combat sports athletes. Performers also included DJ JP Sacaben, Out of Scratch, and DJ Karwa.
Photo by Allen Pangan
Getting more people charged for action, the brand also launched its Sports line. The high-performance gear is perfect for those pursuing an active lifestyle. The collection features odor-fighting technology and is engineered to be moisture-wicking, quick-drying, lightweight— perfect for high-octane action anytime, anywhere.
What to Expect From RVCA Philippines Moving Forward
The coming months will be even more action-packed, according to Llander Simon Cham, RVCA Philippines brand manager, as they will be expanding the product selection and Cham said that more fan favorites such as training shorts, shirts, as well as bags and accessories are all coming soon.
“For the diehards out there, we are also working on the possibility of bringing the renowned gis here in the Philippines,” he adds. Additionally, he said that the opening of stores outside the metro is in the works for RVCA Philippines. “We are also developing some events for the community like the RVCA Invitational, which will be an exclusive combat sports competition.”
RVCA Philippines
Glorietta 3, L2
@rvcaphilippines
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