It was in 1993 when Alexander Muhlach decided to share their family’s well-loved ensaymada with fellow Filipinos under the name Supermelt. It was rebranded to Megamelt Bakery in 1997, and to Muhlach Bakery in 2022. With traditional family recipes that have been passed down from one generation to another, the Muhlach family continues to make sure that their products remain consistent in terms of quality and flavors.
Photo: Muhlach Bakery
Rooted in family traditions and heirloom recipes, Muhlach prides itself on providing ensaymadas and other pastries integral to Filipino celebrations. Muhlach Bakery has become an iconic brand in the Philippines, synonymous with joy, family gatherings, and Filipino hospitality.
Fresh take on tradition
Becoming a household name is no small feat. Muhlach Bakery has achieved this by infusing time-honored recipes with modern twists on classic favorites, creating a perfect blend that resonates with both older and younger generations. This blend of innovation and tradition keeps the brand fresh, relevant, and dynamic.
Photo: Muhlach Bakery
Updating the visual identity with a modern design while retaining elements of the traditional brand helps attract younger customers. This includes refreshed logos, contemporary packaging, and store interiors that combine classic charm with modern style, featuring Spanish-inspired elements such as Machuca tiles and brick accents.
Chief Operating Officer Angela Muhlach-Hortaleza, Alexander’s daughter, shared: “The bakery has refreshed its visual identity to appeal to modern aesthetics while retaining its traditional charm. This includes modernized logos, stylish packaging, and updated store interiors with inviting color schemes which have all been personally selected by me and my dad.”
Reinventing the classics
“Starting this year, our company’s focus is innovation. The bakery regularly experiments with new flavors and ingredients, offering limited-edition and seasonal products that excite customers,” Angela added. “This innovation keeps the product line fresh and appealing, encouraging repeat visits.”
Photo: Muhlach Bakery
Their recent product lineup is an exciting one! The bakery has expanded its range of products, introducing new and unique flavors while maintaining the classic favorites. This includes seasonal items and limited-edition products that keep customers coming back for more.
“Innovating within the product line by introducing new flavors is something that we have learned to embrace over recent years,” said Angela, giving insights on how they are open to customer feedback to include more diverse and unique options such as matcha, ube (purple yam), and salted caramel. “This not only keeps the menu exciting but also appeals to adventurous eaters and those looking for new taste experiences.”
Other new offerings to check out include Birthday Cake Ensaymada, Matcha Ensaymada, Chocolate Sprinkle Ensaymada, White Chocolate Almond, Cookie Butter, Cacao Series in Classic, Triple Chocolate, Cinnamon, Champorado & Tuyo variants, Coffee Cake in Pinipig, Coconut, Sans Rival, Choco Crumble options, Queso De Bola Ensaymada, and Polvoron in Classic, Cereal, Graham, Cookies, and Cream flavors.
They also have collaborations: “We have a partnership ongoing with DonCris Cacao which will feature our Cacao series ensaymadas and we will also be collaborating with the Lost Bread and we will be serving our very own Muhlach Ensaymada Ice Cream.”
Christmas tree surprise
This holiday season, expect a very special Christmas tree from Muhlach Bakery. “We wanted to bring in innovation and give our brand a refresh on what we offer to the market,” Angela explained. “The Christmas tree plays a vital role during the holiday season, especially in the Philippines, where many families are busy preparing their decorations. It also symbolizes stability and growth, reflecting the values that the season represents.”
Photo: Muhlach Bakery
This #MuhlachPunoNgSarap tree is filled with their latest pastries, including four variants of the polvoron, queso de bola ensaymada, premium line of ensaymadas, our cheese rolls, and our latest cacao series. Priced at only P888, it is an affordable pasalubong to give to anyone special this Christmas season.
With 32 years of rich history, Muhlach Bakery remains committed to preserving tradition while delivering a taste of nostalgia through its bestselling ensaymadas and heritage pastries that are given a modern approach. These beloved treats not only honor these treasured recipes but also serve as a bridge to the past, evoking cherished memories and a sentimental connection with each bite.
