Filipinos are celebrated worldwide for their heartfelt warmth and unique way of looking out for others. It’s a defining trait that sets us apart and one that Philippine Airlines (PAL) has proudly embodied through its iconic tagline, “The Heart of the Filipino.”
In today’s travel realities, this signature care has become more important than ever. As holiday travel challenges take center stage, having a travel partner who truly understands and embodies care is invaluable. As Asia’s longest-serving airline, PAL has spent decades weaving this innate Filipino culture of care into its service. Whether it’s the heartfelt smiles of the cabin crew, the attention to detail in providing meals and amenities, or the extra effort to accommodate special requests, PAL continues to be a reliable partner for travelers across generations.
The country’s flag carrier seems to be sparking conversations online, inviting us to reflect on the essence of Filipino hospitality.
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Some celebrities and influencers like Macoy Dubs, Kelly Misa, Jackie Go, Bianca Gonzales, Mikaela Martinez, Ashley Yap, and Gabbi Garcia have also joined the conversation and shared their personal take on Filipino care.
Speculations are swirling — stay tuned and join in with your own care story. Follow Philippine Airlines on Facebook and Instagram to find out more.
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