This season, Rustan Marketing Corporation and Lacoste are turning up the heat with their latest fragrance launch, Lacoste Original Eau de Parfum. Crafted in collaboration with global fragrance powerhouse Interparfums, this new scent captures the timeless elegance and dynamism of Lacoste, adding a bold, modern twist to the brand’s signature fragrance lineup.
Celebrating the Legacy of 1984 Lacoste Original
Marking the 40th anniversary of the 1984 Lacoste Original, Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet have taken inspiration from the classic to create a fresh, addictive fragrance that honors Lacoste’s rich heritage while bringing a new energy to the table. The result? A bold, woody ambery fougère that embodies the effortless style and movement that Lacoste is known for.
“We wanted to express movement in this scent,” Flipo shares, “Lacoste’s timeless freshness mixed with creative energy guided us in creating something powerful yet sophisticated.” With a vibrant blend of zesty Bergamot, Cardamom, and Pink Peppercorn as top notes, the fragrance reveals an aromatic heart of Clary Sage and Lavender and finishes with rich base notes of Tonka Bean, Sandalwood, Amber, and Patchouli. It’s a scent made for the modern man—dynamic, refined, and undeniably bold.
The Face of Lacoste Original: Pierre Niney
Lacoste couldn’t have picked a more perfect ambassador than Pierre Niney, celebrated French actor and the youngest winner of the César for Best Actor. With a style that balances sophistication with a touch of relaxed charm, Pierre is the embodiment of the Lacoste spirit—timeless yet unmistakably current. “Lacoste has been part of my life and style since I was young,” Niney shares. “It’s a brand that resonates with both my father and me, bridging generations with its unique blend of elegance and modernity.”
The Lacoste Original Launch Party in Manila
To welcome Lacoste Original to the Philippines, Rustan Marketing Corporation recently held a chic launch event that captured the scent’s modern, dynamic vibe. Attendees, including prominent personalities like Khalil Ramos, LA Aguinaldo, and Brent Manalo, were treated to a sensory “fragrance discovery” experience, where they explored the unique notes of Lacoste Original Eau de Parfum.
The evening was a true celebration, complete with live music, gourmet bites, and cocktails to set the perfect atmosphere for mingling. Guests also got a first look at the Lacoste Original campaign visuals and enjoyed an immersive “Original Cinema” showcasing Lacoste’s story, from the inspiration behind the scent to its creation by master perfumers.
Step into Lacoste’s Iconic Essence
Lacoste Original Eau de Parfum isn’t just a fragrance—it’s an invitation to experience the essence of Lacoste through a captivating scent that celebrates movement, elegance, and timeless style. Discover the bold new scent at Rustan’s and immerse yourself in a fragrance experience that’s all about embracing heritage with a fresh perspective.
