On September 13, True Digital and the Creator and Influencer Council of the Philippines (CICP) held a gathering of industry professionals and talents at Yes Please in BGC. The event launched True Creators—the studio services, influencer, and multi-channel network (MCN) business of True Digital Philippines.
The event was opened by True Digital’s Chief Business Officer and Chief International Officer Marco Guida, as he hyped up the crowd. He welcomed the newly-signed talents of True Digital, saying “Digital consumption in this country is through the roof. All of you play a huge role in shaping people’s lives. So I think our role as True Digital for True Creators is to help you do this in the most effective way.”
There was a live fireside chat facilitated by CICP board member Jako De Leon, where he discussed the creator ecosystem in the Philippines with the panelists content creator Bogart the Explorer, influencer & 28 Squared Studios CEO Richard Juan, Unilab Digital Director Jim Guzman, and True Digital Philippines President & CEO Dindo Marzan.
During the fireside chat, Guzman also invited the creators to this year’s upcoming BaiCon InFest. “We can’t wait to see all of you there. For creators and influencers, think of this as your retreat and to meet your Vismin audience. For brands and agencies, think of it as an opportunity to spot talent,” Guzman said.
The highlight of the night was the introduction of True Creators Studio, which offers to become the content creators’ ultimate playground for producing quality and engaging content, as well as the launch of the website www.truecreators.studio where both brands and creators alike can book services easily. Through the True Creators Studio, brands can conceptualize and create customized videos for their marketing campaigns, website or social media content, internal communications, virtual events, and more.
The company’s talent roster was also introduced—consisting of influencers, content creators, and YouTube artists signed up under True Digital Group to collaborate with brands on various projects. “If you partner with True Digital who are present in Thailand, Cambodia, Indonesia, Myanmar, and Vietnam, right away you already captured the Southeast Asian market and that’s what we want to offer to you,” says Marzan as he addressed the creators present in the room.
Also showcased were locally produced TrueID Original programs, with upcoming titles headlined by some of the signed creators and expected to stream for free in early 2023 via True Digital’s very own platform TrueID.
The launch of True Creators bolsters True Digital Philippines’ presence in the country, adding to the already existing Digital Solutions business for enterprise clients.
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